Root in Truth. Frame with Purpose.
Some stories just need to be told.
Ad-trained. Docu-born. Connection-driven.
We’re a team of award winning creators, directors, and producers rooted in docu-style—because we don’t just tell stories, we live them.
We travel. We pay attention. We listen.
We’ve eaten street food in back alleys (ask Pete about the cow tongue in Palermo) and shot commercials in boardrooms.
We’ve worked with crews of three and productions that needed three parking lots.
When it comes to branded content, we frame it like it matters—because it does.
Whether it’s a massive campaign or a stripped-down run-and-gun, the story still has to hit. Still has to move. Still has to be true.
Featured Ricardo Ceballos
Some stories just need to be told.
Root + Frame is a creative production company built around a single belief: people connect with real stories. We partner with agencies, brands, and creators to craft docu-style content that hits harder, feels honest, and actually moves people. From three-person crews to full-scale campaigns, our work is built to be lean, smart, and human.
"Grounded in truth, built on storytelling."
"Fast, lean, highly-skilled teams."
"Authenticity over artifice."
"Global-ready, culturally tuned."
we produce large campaigns—check our work, we love that scale.
As directors and UPMs, bring it on.
But let’s give our partners options. Not every story needs a 30-person crew.
COMMERCIAL /\ds
docu-style branded content
Apples to apples? Our docu-style TEAM & approach is the best method out there. Why? Because it’s all about the talent.
UNRESTED: INVESTIGATIVE DOCU-SERIES
Director. Pete Guzzo
Animation. Yellow Dog
Editor. Edna Pabon
Make it stand out
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Award-Winning Roots
Early career stories. Lasting impact.
“Graeme” srixon
Award-winning branded doc that proves trust and time matter. Kip Hewitt spent three days shadowing Graeme—on the course, at dinner, deep in the archives—before a single frame was shot. That groundwork? It paid off. One 8-hour day. No fluff. Just real storytelling, built on connection.
Kip Hewitt. Director + Storyteller
FEATURED DIRECTORS
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… Stories only work if they’re true.
We’re a collective of directors, producers, and creators rooted in docu-style. We’ve shot global campaigns, but we’ve also sat across from real people telling real stories—and that’s where the magic lives.
Root + Frame exists to strip away the fluff and focus on what connects: honest storytelling, crafted with purpose, scaled to hit—no matter the screen or scope.
Big crew or lean team. Branded campaign or full doc. We frame it like it matters—because it does.
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-Without Losing Soul
We’ve run big campaigns—parking lots full of crew, full agency support. But we also know how to get scrappy. Three-person crews, fast-turn arounds, low-lift—but still emotionally sharp. Root + Frame is built to flex without breaking what matters: the story.
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No manufactured moments. No Frankensteined testimonials. We don’t manipulate emotion—we earn it. Our stories are grounded in truth, not trends. That’s how we make branded content feel like real life—because it is.
Jason Wallis. Director | Photographer
Ricardo Ceballos. Director | Producer
Kip Hewitt. Director + Editor/VFX
Gastro. Culinary. Food.
Top chefs, greasy spoons, gas station tamales—Our team shot it like it matters.
We eat with our eyes. And we like to eat.
↓ Three bites → The rest? It's in all our reels—or just ask for the culinary demo for more.
“Popeyes” Jason Wallis. Director, DP, Photographer
“Yoly, Disney” Ricardo Ceballos, Director
Robert Irvine. Pete Guzzo, Director.
Our Recent Blog
DIRECTORS
Portrait photographerS
INFLUENCER PRODUCERS
identities, expressions,
PROUCTION MANAGERS
who know how to manage any budget, any client and anywhere in the US And LATAM (phew!)