Pete Guzzo
Documentary Filmmaker, Director + Stategist
Unrested: Teaser
Documentary Filmmaker & Storyteller
I cut my teeth on stories that weren’t easy to tell—human trafficking, crime, erased cemeteries. The kind of films where the stakes are real and the truth doesn’t come easy. That instinct carried into branded docu-style work, where I’ve told stories just as human: a plasma recipient who got a second chance, a small town redefining success on its own terms, a single mom juggling work, family, and college. Years in the ad and branded content world taught me how to take those raw, lived-in stories and shape them into campaigns that connect without losing authenticity. Whether investigative or commercial, the through-line is the same—listen first, walk in their shoes, and tell it straight.
Production Strategist & Client Partner
On the other side of the lens, I’m a strategist who builds the systems that make content work. I know the grind from pitch to post, and I’ve built workflows that scale from three-person crews to full ad campaigns. My time in advertising and branded content gave me a playbook on how to blend creative vision with business objectives, so agencies and brands get stories that actually move the needle. Clients trust me to keep the story sharp, the production tight, and the strategy aligned. Call it creative fixer, client whisperer, or just someone who gets it done right the first time—I make sure the story doesn’t just look good, it works.
The Rise of the Creative.
Pete Guzzo. Director
Ewing
Pete Guzzo. Director