ABOUt the team

Pete Guzzo
Executive Storyteller | Production Strategist
A founder who’s lived every layer of content production—from public access film nights to global commercial campaigns. Brings strategic and emotional clarity to every project and builds client relationships around honesty, story impact, and long-term value.

Ricardo Ceballos
Visual Director | Docu-Style Specialist
Colombian-born and Latin American influenced, Ricardo specializes in stunning, human-focused visuals. He brings big agency muscle into intimate story formats and a deep cultural lens to every project.

Frank Borja
Chief Operational Life Officer | LATAM + Doc Producer
The cultural compass and production fixer. With deep roots in Latin American markets and a storyteller’s heart, Frank blends operational finesse with on-the-ground authenticity, ensuring every production moves with intention and cultural awareness.

Man sitting at a wooden table with a green coconut in front of him, smiling, with a painted mural of a map of the Gulf of Mexico in the background that includes the words 'Alola for Life' and 'New Orleans'.
Person wearing sunglasses, a denim jacket, and a wide-brimmed hat, standing by a stone railing in front of a river and historic buildings with trees in the background.
Black and white portrait of a middle-aged man wearing glasses, looking serious with his hand on his chin, in front of a plain background and a hanging weight scale.

We Made a Scene—Then Made a Company

We didn’t have a stage. So we built one.

Back when my brother, a few friends, and I started making films, there wasn’t a place to show them. So we created one. We called it film night—a scrappy screening series where local filmmakers came together once a month to share work, get honest feedback, and more importantly, help each other level up.

We weren’t critiquing just to sound smart—we were offering solutions. Story first. Always. What started in a back room with ten people turned into 150, sometimes 300 in a night. That became a rhythm for us. That became a community.

Years later, I found myself walking the cobblestone streets of Partanna, Sicily—my family’s hometown. I ended up in a tiny bunker with an old projector and folding chairs. Locals were hosting a community film night. Same energy. Same reason. That hit me hard. Because it reminded me: this is why we started Root + Frame.

It’s not just about production. It’s about building space—for stories, for people, for truth.
We still work that way today.
Story first. Solutions, not ego.
And if we need to build the stage again—we will.

Young woman lying on a blue surface, holding a sunflower in her hand, with short hair, gold earrings, and wearing a colorful, sheer blouse.

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